Stay poised throughout the next phase

Feminine-care brand Poise has embarked on a campaign to get women talking about entering the menopausal phase of their lives with “the second talk.” A new Poise Feminine Wellness line was created specifically with menopausal women in mind with products designed to work naturally with a women's body. The line consists of five products including roll-on cooling gel. “Fifty million women across North America are approaching or experiencing menopause,” says Rebecca Dunphey, Poise brand director at Kimberly-Clarke. “Until now there has been no suite of consumer products that help them cope on a daily basis.”