Benjamin Moore announces 2017 colour of the year

Benjamin Moore has just announced its selection for the 2017 Colour of the Year. Shadow 2117-30 is a rich royal amethyst that falls somewhere between a traditional indigo and plum. “Allusive and enigmatic, Shadow is a master of ambiance. It is a colour that calls to mind a “past,” yet it can also make a contemporary, colour-confident statement,” says Ellen O'Neill, Benjamin Moore Creative Director. “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.” Along with the announcement of the Colour of the Year was the release of the 2017 Colour Trends palette of 23 shades that are meant to be paired together or used individually.